The interactive media industry overlaps with other sectors. It is worth several billion pounds annually and employs around 34,300 people, representing approximately 7% of the total Creative Indistries. Interactive media is not so much a sector as a discipline, as its creation and use is increasingly becoming part of everyday activity across all sectors of industry in general.
"In a rapidly evolving industry, any definition of it risks quickly becoming out of date.
Interactive media itself is a vague and often misunderstood term. We must look not just at what the sector does and who does it, but also at other stakeholders who operate in the grey area at its fringes, as well as considering those who use its products.
The market for interactive media contributes to, and even underpins, a number of significantly larger markets. This is taking into account those who enable it, buy from it and, in turn, are enabled or supported by it. The biggest of these are e-commerce and online advertising.
The UK's interactive media industry is worth several billion pounds annually, but its products support a far larger economy.
Definition of the sector is difficult not only because of the pace of change, but also because there are many companies and individuals involved in interactive media who more accurately fit within other sectors.
In many ways it is not so much a sector as a discipline, as its creation and use is increasingly becoming part of everyday activity across all sectors of industry in general."
This is a great start. Now we need to concentrate on getting you more productive in class so tat you are making things. I get the impression that you like to create artistic pieces so don't be afraid to do things with mood boards, sketch books etc
ReplyDeleteYes Raj!
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